Passages From Important Books – Cradle To Cradle

Below are some passages from the book is Cradle To Cradle by William McDonough & Michael Braungart.


This book is not a tree.
It is printed on synthetic “paper” and bound into a book format…. It does not use any wood pulp or cotton fiber but is made from plastic resins and inorganic fillers. This material is not only waterproof, extremely durable, and recyclable by conventional means; it is also a prototype for the book as a “technical nutrient,” that is, as a product that can be broken down and circulated infinitely in industrial cycles – made and remade as “paper” or other products. (page 5)

…Design is a signal of intention. (page 9)

Michael explained his idea of creating a biodegradable soda bottle with a seed implanted in it, which could be thrown on the ground after use to safely decompose and allow the seed to take root in the soil. (page 13)