Green Marketing via Seth

Marketing whiz Seth Godin describes how to leverage the competitive spirit of American drivers to improve gas mileage. (I think he’s a closet Green-Neck.)

Link: Seth’s Blog: [More] or (Less)

…require all new cars to have, right next to the speedometer, a mileage meter. And put the same number on an LCD display on the rear bumper. Once there’s an arms race to see who can have the highest number, we’re on the right track.