Google, HP Invest Big in Renewables

GreenBiz News provides some good news for green-necks. Good news is always welcome!

Link: GreenBiz News | Google, HP Invest Big in Renewables.

Hoping to spur a green power revolution, Google plans to invest hundreds of millions of dollars in developing renewable energy that costs less than conventional coal-fired electricity, the company announced Tuesday.

Meanwhile, HP also said Tuesday it is delving deeper into renewables by building a solar power installation at a San Diego, Calif., facility and buying enough renewable energy in Ireland to satisfy 90 percent of its needs there.

Google’s R&D initiative, Renewable Energy Cheaper Than Coal, will explore advanced renewable technologies, such as solar thermal, wind, enhanced geothermal, and other potent breakthroughs in its quest to produce one gigawatt – – enough to power a city the size of San Francisco — in "years, not decades," said Google Co-Founder Larry Page.

Cheap and plentiful coal is responsible for about 40 percent of world power generation and is a leading cause of greenhouse gas emissions.

Page told the Associated Press the company wants to bring down the cost of solar power by 25 percent to 50 percent. The company is now hiring engineers and energy experts to lead the research and development, first focusing on solar thermal technology and enhanced geothermal systems.

Google’s foundation,, will work with the initiative to spend "tens of millions of dollars" on research next year, with hundreds of millions more following for breakthrough renewable energy projects. Google’s foundation is reportedly sitting on a war chest of company stock totaling nearly $2 billion.

Already the foundation is working with eSolar Inc. of Pasadena, Calif., and Makani Power Inc. of Alameda, Calif., on promising technologies. eSolar specializes in solar thermal power which replaces the fuel in traditional power plants while Makani is developing high-altitude wind energy extraction technologies.

Google has already made forays into the renewable energy and alternative fuel arenas with the installation of a corporate 1.6 megawatt solar array on its Mountain View campus and a plug-in vehicle initiative designed to help bring the technologies to mass market.

Video sharing sites

TubeMogul provides a handy table describing the top video-sharing sites.

Link: – Why should Video Marketing be included in your marketing mix?.

Description Demographics Registration Upload Notes
YouTube No intro needed here Evenly female/male audience, even age distribution, U.S. East and West coasts. Easy Fast review process, mainly automated Experimenting with ad sharing
Yahoo! Video An original video destination, but late to the game Slight more male viewers, slightly older, even US geographic distribution Medium Relatively slow and unpredictable review process
MySpace Primarily a social networking site, but video is still huge High percentage of female and under 18 viewers Easy No review process. Videos go live immediately Being rebranded as MySpaceTV
Metacafe Popular worlwide, prides itself on community votes driving featured content Skews towards older, more educated, male viewers Easy Fast human review process Offers ad sharing
Google Video Increasingly becoming more of a video search engine Slightly more male viewers, disproportionately more Hispanic audience Medium Limited review process. Unlimited content length and size Integrates with other Google apps like Web Albums and Picasa
Revver One of the firrst video sites to offer ad revenue sharing Slightly older, white male crowd Easy Discriminating human review process Ads inserted into all videos
DailyMotion The YouTube of Europe Overwhelmingly white male. Higher age and income than most Easy Fast and easy Growing in the US Publisher-friendly video sharing and distribution site Slightly more male, slightly higher income level than most video sites, even ethnic distribution Easy Easy Publisher can choose to insert ads
Brightcove Trying to bring TV to the internet Even split male and female. Few under 18 viewers Easy Easy Ad share options available
Crackle Focused on making people stars Largely male, disproportionately African-American audience Easy Slick Flash upload tool allows many videos in one shot Owned by Sony
Veoh Focused on full-screen video programming for anyone with a broadband connection Slightly more male viewers, predominantly Asian, distributed across all age categories Medium Easy Investors include Michael Eisner and Time Warner

Google to House Largest U.S. Corporate Solar Installation

GreenBiz News describes Google’s plans to install 9000+ solar panels on rooftops and above parking areas. This is a great example of how to generate electricity while reducing the heat build-up in buildings and parked cars.

Google continues to take the lead in using technology intelligently.

Link: GreenBiz News | Google to House Largest U.S. Corporate Solar Installation

Google will house the largest corporate solar installation in the U.S., according to EI Solutions, the company installing the system.

EI Solutions, the systems integration arm of Energy Innovations, Inc., says it will begin constructing a solar electricity system for Google’s Mountain View, California, headquarters campus. With a total capacity of 1.6 megawatts — enough to supply 1,000 average California homes — the Google system will be the largest solar installation on any corporate campus in the U.S. and one of the largest on any corporate site in the world.

The project will involve 9,212 solar panels provided by Sharp Electronics. A majority will be placed on the rooftops of some of the buildings in the Googleplex and others will provide shaded parking as part of newly constructed solar panel support structures on existing Google parking lots. The solar energy will be used to power several of Google’s Mountain View office facilities.

"When the project is completed this spring, Google employees, shareholders and the community around us will begin to enjoy the environmental as well as economic benefits of clean, renewable energy generated on-site," says David Radcliffe, vice president of real estate at Google.

A three-dimensional representation of how the project may look once completed can be viewed online at