Green Marketing via Seth

Marketing whiz Seth Godin describes how to leverage the competitive spirit of American drivers to improve gas mileage. (I think he’s a closet Green-Neck.)

Link: Seth’s Blog: [More] or (Less)

…require all new cars to have, right next to the speedometer, a mileage meter. And put the same number on an LCD display on the rear bumper. Once there’s an arms race to see who can have the highest number, we’re on the right track.

You know you’re a Green-Neck when…

You get excited when you see a hybrid car.

You like the way solar panels look on the roof of a house.

You download music to your music player instead of buying the CD — because it reduces pollution and waste.

You think people who drive Hummers are stupid.

You don’t use bug spray in your home.

You’d rather plant a bush than elect one.

You feel sorry for trees when they get cut down.

You know intuitively than global warming is real and caused by pollution.

You wonder how the people who run Exxon sleep at night.

You’d rather visit a mountain waterfall than a shopping mall.

You know that trout are the "canaries in the coal mine" for water quality.

You’d like to see the OPEC countries run out of money before they run out of oil.

Your mouth doesn’t salivate when you see a deer.

You hunt bears with a camcorder.

You know Cradle To Cradle does NOT involve babies.

You tinker with the power-saving features of your computer.

You invest in green companies even when their track record doesn’t look good.

You are suspicious about Wal-Mart selling organic food.

You don’t scare a snake in your backyard even when you have a shovel in your hands.

You can’t get all the stuff to be recycled into your car when its time to haul it off.

Green-Necks Unite!!!

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