Developing a Sustainable Food System

Coldplay's song 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start" (which is a commercial for Chipotle).

Produced for Chipotle Mexican Grill by CAA Marketing Group and Nexus Productions, “Back To The Start” features a stop-motion animated trip from farm to table.

The film, by filmmaker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the error of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

3D printer maker Stratasys said its Dimension 3D Printing technology created several of the physical models for “Back To The Start,” which has garnered more than two million YouTube views and a nod from AdWeek as one of the top commercials of the year.